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Toothpaste applied on brush

As dental professionals, we get asked all the time, “What toothpaste do you use at home?”.

The truth is, we’re just like you. We’re price-conscious. We look for the best product at the lowest price in whatever Walgreens or grocery store we shop. Of course, the ‘best’ tube for anyone of us depends on our personal goals for our teeth and their overall health/needs in general. Some of us at the office, look for fluoride-free. Others refuse to use anything other than a paste designed to whiten. It’s estimated that there are over a dozen “kinds” of toothpaste, each designed to do different things based on the ingredients. There are ones with fluoride (always look for fluoride-free in your kids’ paste!), desensitizing varieties, anti-calculus pastes, anti-plaque toothpaste, and even ones designed especially for smokers to list a few. Here’s the breakdown of our brand preferences from Milwaukee’s best dental team!

Survey says…

Toothpaste brands

Sensodyne 1
Tom’s Natural 1
Crest 5
Colgate 10 (Winner!)

What kind of toothpaste do YOU use? Whatever your choice, we advise the use of ADA-approved toothpaste only.

Brush Up (pun intended) On Your Toothpaste Knowledge

  • Most tubes are designed to last about 3 months (if you’re brushing 2x per day).
  • Most tubes of (that include fluoride) expire 2 years after the manufacture date.
  • The average cost of a tube today is $2.38.

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